Privacy Policy
Last updated: August 2026
1. Who We Are
Amethyst Moments respects your privacy and is committed to protecting your personal information.
Amethyst Moments is a wedding planning, event planning and personalised details business operating in the United Kingdom. For the purposes of UK data protection law, Amethyst Moments is the data controller of the personal information we collect and process.
Business name: Amethyst Moments
Email: info@amethystmoments.co.uk
Website: amethystmoments.co.uk
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, contact us, enquire about our services, book our services, purchase personalised products, or otherwise interact with our business.
Amethyst Moments complies with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Information We Collect
Depending on how you interact with Amethyst Moments, we may collect some or all of the following information:
Your name
Email address
Telephone number
Postal address
Wedding or event date
Wedding or event venue
Details about your wedding or event
Your preferences, requirements and ideas
Budget information where relevant to our services
Information about suppliers or other event contacts you provide
Personalisation details for products, such as names, dates, wording and messages
Details contained in correspondence between you and Amethyst Moments
Payment and transaction information
Any other information you choose to provide to us
Please only provide personal information about another individual where you have permission to do so, where appropriate.
3. Information We Collect Automatically
When you visit our website, certain information may be collected automatically, including your IP address, browser type and version, device type, operating system, pages visited, time and date of visits, referring website and general website usage information.
This information may be collected through website analytics, cookies and similar technologies. Where required by law, we will ask for your consent before placing non-essential cookies on your device.
4. How We Use Your Information
We may use your personal information to:
Respond to enquiries and requests
Provide wedding and event planning services
Provide personalised products and services
Prepare quotations and proposals
Manage bookings and client relationships
Communicate with you about your booking or enquiry
Process payments and invoices
Create and deliver personalised items
Coordinate with suppliers or venues where necessary to provide our services
Manage appointments and consultations
Keep appropriate business and financial records
Improve our website, services and customer experience
Send marketing communications where you have provided appropriate consent
Deal with complaints, disputes or legal matters
Comply with our legal and regulatory obligations
Protect our business against fraud, misuse or security threats
We will only use your personal information for legitimate and appropriate purposes.
5. Our Legal Basis for Processing Your Information
Under UK GDPR, we must have a lawful basis for processing your personal information.
Depending on the circumstances, we may rely on one or more of the following:
Contract - We may process your information where it is necessary to enter into or perform a contract with you, such as providing wedding planning, event planning or personalised services.
Legitimate Interests - We may process information where it is reasonably necessary for our legitimate business interests, provided that these interests do not override your rights and freedoms. This may include managing enquiries, improving our services, maintaining business records and communicating with existing customers about relevant services.
Consent - Where required, we will ask for your consent before processing your information for certain purposes, such as particular forms of marketing or non-essential cookies. You may withdraw consent at any time.
Legal Obligation - We may process your information where necessary to comply with a legal or regulatory obligation.
6. Wedding and Event Information
When providing our services, you may choose to share information relating to your wedding or event. This could include information about your venue, guests, suppliers, wedding party, timings, event arrangements and personal preferences.
We will only use this information where reasonably necessary to provide the services you have requested.
If you provide us with information about your guests or other individuals, you should ensure that you have an appropriate reason or permission to provide their information to us.
7. Personalised Products
If you purchase personalised products from Amethyst Moments, we may collect information necessary to fulfil your order, including names, initials, dates, personal messages, wedding party roles and other wording or details requested for personalisation.
We use this information to create and fulfil your order and to communicate with you about it. We will not use personalisation information for unrelated purposes without an appropriate lawful basis.
8. Sharing Your Information
We do not sell or rent your personal information.
We may share information with trusted third parties where reasonably necessary to operate our business or provide our services. These may include website hosting and website service providers, payment providers, accounting and bookkeeping providers, email and communication platforms, business management and client management software, printing, manufacturing or fulfilment suppliers, delivery and postal providers, event venues and suppliers where necessary to coordinate your event, professional advisers, and IT and technical service providers.
Where appropriate, we will ensure that third-party providers handle your information securely and only for authorised purposes.
We may also disclose information where required by law, court order or a competent authority.
9. Third-Party Services
Our website and business may use third-party services and platforms, depending on the services we use. These may include Wix, Google Workspace, Meta services, Canva, social media platforms, and booking and enquiry systems.
These third parties may process information in accordance with their own privacy policies.
We recommend reviewing the privacy policies of any third-party services you use when interacting with our website or services.
10. Cookies
Our website may use cookies and similar technologies.
Cookies are small files placed on your device that help websites function and understand how visitors use them.
We may use cookies for website functionality, website security, remembering preferences, understanding website traffic, website analytics, improving the website, and marketing and advertising where applicable.
Where required, we will request your consent before using non-essential cookies.
You can also manage or disable cookies through your browser settings.
11. Marketing
We may occasionally contact you with information about Amethyst Moments, including new services, products, offers or updates.
Where required by law, we will only send marketing communications where you have provided consent.
You can unsubscribe from marketing communications at any time by clicking the unsubscribe link included in marketing emails or contacting us at info@amethystmoments.co.uk.
We will not sell your personal information to marketing companies.
12. How Long We Keep Your Information
We will only retain personal information for as long as reasonably necessary for the purposes for which it was collected.
The length of time we keep information will depend on the type of information and why we need it.
For example, we may retain enquiry information for an appropriate period after an enquiry has ended, client information for the duration of our relationship and for a reasonable period afterwards, financial and transaction records for as long as required by applicable legal and tax requirements, and marketing information until you withdraw consent or otherwise request that we stop contacting you.
When information is no longer required, we will securely delete or dispose of it where appropriate.
13. Keeping Your Information Secure
We take reasonable steps to protect your personal information from unauthorised access, loss, misuse, alteration, disclosure and destruction.
We use appropriate organisational and technical measures to protect information.
However, no method of storing or transmitting information online can be guaranteed to be completely secure.
14. International Transfers
Some of the third-party platforms and service providers we use may process personal information outside the United Kingdom.
Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is lawful and that your information receives an appropriate level of protection in accordance with applicable data protection legislation.
15. Your Data Protection Rights
Under UK data protection law, you may have rights including:
Right of access - You can request a copy of the personal information we hold about you.
Right to rectification - You can ask us to correct inaccurate or incomplete information.
Right to erasure - In certain circumstances, you can ask us to delete your personal information.
Right to restrict processing - In certain circumstances, you can ask us to restrict how we use your information.
Right to object - You may have the right to object to certain types of processing, including direct marketing.
Right to data portability - In certain circumstances, you may request that personal information you have provided to us is transferred to you or another organisation in a structured, commonly used and machine-readable format.
Right to withdraw consent - Where we rely on consent to process your information, you can withdraw that consent at any time. Withdrawing consent does not affect the lawfulness of processing carried out before you withdrew your consent.
16. How to Exercise Your Rights
If you would like to exercise any of your data protection rights, please contact:
Email: info@amethystmoments.co.uk
Please provide enough information for us to identify you and understand your request.
We may need to request additional information to verify your identity before completing certain requests.
We will generally respond to valid requests within one month, although this may be extended where permitted by law for particularly complex requests.
17. Complaints
If you have concerns about how we have handled your personal information, we would appreciate the opportunity to resolve the matter directly.
Please contact us at info@amethystmoments.co.uk
You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO). You can find information about making a complaint on the ICO's website.
18. Children's Privacy
Our website and services are not specifically directed towards children.
We do not knowingly collect personal information from children without appropriate consent or authorisation.
If you believe that a child has provided us with personal information without appropriate consent, please contact us so that we can take appropriate action.
19. Links to Other Websites
Our website may contain links to third-party websites, including venues, suppliers, social media platforms and other businesses.
We are not responsible for the privacy practices or content of third-party websites.
We recommend reviewing the privacy policy of any website you visit through a link from our website.
20. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, services, technology or legal requirements.
The latest version will always be published on our website with the date it was last updated.
21. Contact Us
If you have any questions about this Privacy Policy or how Amethyst Moments handles your personal information, please contact us:
Amethyst Moments
Email: info@amethystmoments.co.uk
Website: amethystmoments.co.uk
Business owner: Emily Holloway
